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The '70s seen through Department Store Wish Book Catalogs. Classic toys, bad fashion and Spider-Man appearing at your local mall.Plaidstallionshttp://www.blogger.com/profile/04922569505772725122noreply@blogger.comBlogger3468125
Updated: 3 days 6 hours ago

The Dinky Space Fleet

19 September, 2017 - 07:12

One would be foolish to go up against the Dinky armada in the late 1970s.....

Maxi Suits are making it this year!

18 September, 2017 - 08:39

That guy in green is the greatest "Doctor Who" that never was....just sayin'....

Goodbye to the World's Coolest Basement

14 September, 2017 - 23:00

This week got a l'il emotional as I bid goodbye to my grandparent's home. Even though they both had passed a while back, my whole family was a bit attached to their place and it took some time to finally decide to let it go.

For me, the hardest part about it was that it was a perfect time capsule complete with wood paneling, funky carpets and even rotary phones (which now reside in my home). It was like stepping into my childhood every time i went there:


I played with my Mike Power: Atomic Man in this corner, wrote my first post college resume on that desk and more recently filmed the Brick Mantooth toy commerical here.

The house was built in the mid 1960s and honestly I think they stopped decorating around 1972. They kept everything perfect so it was museum quality and it was also filled with weird "high tech" items like electric space heaters and intercoms in every room!


Seriously, what kid wouldn't play with this for hours? It was like living in the Venture compound!

This house will forever remind me of catalogs (my grandmother kept them for years, so yeah I got it from her), the Lawrence Welk show (which I hated then but now cannot get enough of) and Dean Martin records. I'm sorry to see it pass but I'm also taking all of those things with me, so it's never truly left has it?

Speaking of "taking it with me" I did manage to inherit something, somehow my siblings, parents and even nephew didn't fight me from getting what was truly mine.


Yes, this magnificent belt massage device works and it's all mine! Those fools just let me have it.

Thanks for reading, have a terrific weekend!








Sales will climb with Spider-Man!

13 September, 2017 - 23:00




It's fitting that i found this ad as i recently discovered the destroyed remains of my  corgi Spider-Copter in my kid's room recently. It made no comic book sense and even at 7 years of age  I knew it was aerodynamically impossible but I thought it was the greatest vehicle ever.

More Corgi goodness:




Roaring Good Fun

12 September, 2017 - 23:00


It was a well known fact that Spider-Man and Gene Simmons were in a licensing competition that still stands to this day.

Black Hole Kites

11 September, 2017 - 23:00

I was amused to find these ads for Black Hole branded kites from Hi-Flier tucked in a trade magazine from 1979. The toy industry really thought the robots from Disney's space epic were going to be the next big thing.

And for me and my friends, they totally were! I had every Black Hole item I could find, the Mego action figures, Gold Key Comics, it was even my lunch box in 1979 (which would end being my last lunch box) and it was a wonderful distraction until Star Wars returned.

Not sure I'd have bit on the kites but dang, that Maximillion one is all kinds of awesome....







The Dramatic Crackerjack Suit!

11 September, 2017 - 07:02


Yeah, three guess as to what the prize is with these cracker jacks....

An original Mantooth

10 September, 2017 - 13:09
Last week I got a wonderful "Mystery box" from my friend Robyn. The majority of which were amazing mementos of our last couple of decades working together on the "Mego Museum" website but at the bottom was this. An original sketch when we were planning (ok she was planning, I'm useless) to do a Brick Mantooth animated short. To me, this is priceless. I can't begin to describe the joy it will bring me as i pass by it every morning to work on this site.

The Lost Dark Crystal Toys

7 September, 2017 - 23:00


This toy trade ad from Spring 1982 showed a rather ambitious merchandise campaign for the Dark Crystal including Hasbro (actually their subsidiary Aviva) tapped for an action figure line.

Like many Science Fiction and fantasy properties of the early 1980s, like Krull, V and the Last Star Fighter the action figures got left on the run way.

How buyers waffled on such a property yet bought Dune action figures with both hands i'll never clearly understand.

More cancelled toy lines.





Live long and Prosper

5 September, 2017 - 23:00

I admit, I didn't know I needed a 25 foot mylar Mr Spock Dragon Kite but now, I can't live without it. I really need to be "That guy" in my neighbourhood, the "oh you know, the guy with the kite" guy.

Back to School Part 2: Perma Press!

5 September, 2017 - 12:00

Ladies and gents, may I introduce you to the future "Popular crowd". All of these guys grew up to be villains in John Hughes movies.

Back to School pt 1: TURBO ACRYLIC KNITS!

4 September, 2017 - 23:00

In the jungle that is the playground, Turbo Acrylic Knits are your best friends....

Toy Hit Parade July 1978

31 August, 2017 - 23:00

Ever been kept up late at night wondering what were the hottest selling TV Advertised toys of July 39 years ago? Well sleep well my friends!

What a surprise, Star Wars.

I had much bigger plans for Friday but I'm currently battling a nasty virus, enjoy!

This Year's Coolest Look: Bufffalo Plaid

31 August, 2017 - 08:57
If i hurry I can still get this for my son for the first day of school, he'll thank me for keeping up on the latest trends.

"Jaws" Inflatable Shark

29 August, 2017 - 23:00

I wonder how many of us actually had official Jaws merchandise and how many just had sharks. I doubt any of us cared.

GI Joe's 50 Adventures

29 August, 2017 - 06:59

Moving things around yesterday I looked at the back of GI Joe package for the first time in years and was kind of blown away at how striking it is. 

It really shows how powerful this artwork was, no wonder I'm a junkie for it some 40 years later. 

Do the Do

27 August, 2017 - 23:00


Order this now or he'll kick your ass.

Jerry Lewis for Hasbro games

25 August, 2017 - 06:59

Jerry Lewis's passing this week saw much reflection on his film and television career but I didn't see any mention of his time as a games spokesperson for Hasbro

Celebrity spokes people for games was an interesting phenomena in the 1970s and Lewis joined other notables such as Don Adams, Lucille Ball and Dick Van Dyke shilling for toy makers.


Out of that group, you really have to say the best candidate for such a project is probably Lewis. Hasbro's ad campaign capitalized on his strengths and  had several of his characters squaring off against the humorless (and overly Germanic) villain, The Baron. 

The games are largely forgotten but this wonderful bit of pop culture shouldn't be.

Here is the original 90 second Toyfair reel for the Hasbro Spellbound game, showing that the Toy business always works well with a little show business.





The Shirt Gig

24 August, 2017 - 07:10

Not sure what issue but I'm pretty sure this guy is an X-Man from the mid 1970s...


Hasbro Paint by Number sets

23 August, 2017 - 05:46
i honestly don't know what would have won if i had a choice at six, probably the Super Friends but I think Star Trek had a decent shot.

 
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