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The '70s seen through Department Store Wish Book Catalogs. Classic toys, bad fashion and Spider-Man appearing at your local mall.Plaidstallions
Updated: 6 weeks 13 hours ago

The Terrific Tom Jones Shirt with flowing puff sleeves

17 April, 2017 - 07:58

Oh man, things are to go down! Stand back, the hair pulling will be intense!

The shop window of Mego Dreams.....

14 April, 2017 - 09:08

I debated whether to put this here or on the Mego Museum but considering it's a vintage photo of a toy store in Hong Kong (and let's face it, this site has an obsession with such things).

This display of Mego Superhero items and Micronauts is my happy place, I drove my mother crazy looking for the 9.5" Robin on the far left. It looked just like Dick Grayson in the comics, it had to be mine.

Speaking of Mego, the annual convention known as Mego Meet is this June 16-17 in Skokie, Illinois. It's our last year in the Chicago area before we move to a new state, so last call mid west! Strong chance the guy at the front desk will be me, don't let that deter you.

Strong, Stretchy Dupont Nylon

13 April, 2017 - 07:28

Hard, early lessons like this made our fast food uniforms ten years later less difficult.

Star Wars in Japan

11 April, 2017 - 23:00

I recently found a 1978 copy of Starlog magazine from Japan, I find it adorable how little Star Wars merchandise there is but this is very, very early in the game.

Of particular note is the infamous "Archive Minatures" which I've never actually seen before. These little figures (called "dolls" in the ad) were cranked out super quick but Lucas very quickly unleashed "Darth CeaseandDesist".

Yup, for a very short time if you like Star Wars and figures this was the only game in town. They're kind of charming to be honest...

Spider-Pool! Spider-Pool!

10 April, 2017 - 23:00

Because the first Superhero you think of when swimming is mentioned is Spider-Man.

The Horror

9 April, 2017 - 23:00

 The thought of stepping into that moist carpeting scares me more than the "Doctor Who" music did when I was five....

Dolls: Big Figures from Fantasy!

6 April, 2017 - 23:00

I recently came across this wonderful article about action figures circa 1977, it mentions Micronauts, Pulsar, Metal Man, Electroman, Stretch Monster, Shogun Warriors and their impact on the toy market place. It features interviews with not only toy buyers but toy makers from Hasbro, Mego, Zee Toys and Mattel.

Seeing as these are things that haunt my dreams 40 years later, I thought it might be of interest to all of you, read on after the jump!

A message to the Toy Industry from 20th Century Fox

5 April, 2017 - 23:00

From the October 1977 of a Toy Industry magazine.

And behold, in the very same issue!


1978 Ideal Toys S.T.A.R Team Catalog

Checks and Balances

4 April, 2017 - 23:00

If you stare deeply and uncross your eyes, you'll see a sailboat.

Super Hero Shades

3 April, 2017 - 23:00

I'm gonna rock those Spidey shades at the beach this year.....

The Soft Touch

3 April, 2017 - 07:58

Kenny's habit of gently whispering into Jim's ear placed considerable strain on their friendship.

Palitoy Talking R2 D2

30 March, 2017 - 23:00

I love it when I get a new catalog and discover something I'd never heard of. Take this Talking R2 D2 by Palitoy of the UK (Same folks who made this) . I automatically assumed it never got made but was happy to find this on Ebay.

It's kind of rare to find mint boxed but I did notice this kind soul put up a youtube video of how he sounds. What a neat toy!

1979 Palitoy Star Wars Catalog

Mr. Action Fighting Men!

27 March, 2017 - 23:00

LJN's Mr Action was a lower cost GI Joe knock off that judging by all the parts and pieces I find, sold pretty darn well in the early 1970s.

This seems to be an attempt for LJN to knock off Mattel's Heroes in Action trading on Mr Action's name.

I honestly don't know if these ever got made.

No wire hangers, ever!

27 March, 2017 - 06:57

The "Joan Crawford collection for you and her" was a big hit in the pageant community in the early 1970s. Each set came on wooden hangers of course....

1985 Remco Toys Catalog

23 March, 2017 - 23:00

Remco Toys was in tenth year of being under the ownership of Azrak Hamway toys  and 1985 finds them having a wonderful year of creating some memorable lines that aped the popular themes of the decade.

This fantastic catalog covers such great lines like Conan the Barbarian, The Mighty Crusaders, Zybots, Ninjas, Warlord and the Pirates of the Galaxseas just to name a few.

It's a fun trip into lower cost and rack toys items, won't you please enjoy the 1985 Remco Toys Catalog?

More Remco:
1979 remco catalog.1980 remco catalog

Double Knit Stretch Nylon Pants!

22 March, 2017 - 23:00

No fashion mockery here. still better than sweat pants and always will be baby!

Hasbro on Parade

21 March, 2017 - 23:00

Sadly, Jerry Lewis was never part of the GI Joe Adventure Team, his presence was to promote a series of board games. What a missed opportunity to have sets like "Search for the Golden Ladieeeeeeee!"

Super 8 Apes

20 March, 2017 - 23:00

 I was really happy to run into this Planet of the Apes Super 8 short recently, I have a small but growing collection of these titles but Apes is a biggie for me.

Super 8 films will always remind me of my local library and birthday parties, I always perked up when you saw a projector at your friend's house.

The store had more than one but cash is limited, so I chose Beneath because it gave me nightmares as a kid!

I hope to track down the rest soon, maybe even some of them fancy color ones. A boy can dream!

Novelty Rugs for Fun!

19 March, 2017 - 23:00

There isn't a single one of these I wouldn't proudly display in my home.

1979 Palitoy Commander Power Catalog (Super Joe)

16 March, 2017 - 23:00

In 1976, Hasbro Toys had abandoned the G.I. Joe action figure , the following year Joe returned 4 inches shorter and now in the future as "Super Joe" which lasted two brief years.

Hasbro's UK distributor Palitoy (Who was still busy selling 12" Joes as Action Man) decided to release Super Joe into the United Kingdom. Like a lot of their product lines, Palitoy did a massive rebranding of the concept. Joe became Commander Power and he was only joined by two other characters at the time, Gor King of the Terrons and the Shield. Judging by how hard it is to find the toys from this line, it's fair to summize that it wasn't terribly successful. However, it is quite nice to look at:

Check out the Palitoy Commander Power Catalog here.

More Super Joe:

For more about Super Joe check out our comprehensive Super Joe Gallery

1977 Super Joe Hasbro Catalog

1978 Super Joe Hasbro Catalog
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