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New Mega Brands HALO WARS

MONTREAL/LOS ANGELES – February 3, 2009 – MEGA Brands Inc. (TSX: MB) is thrilled
to announce today that it has entered into a global licensing agreement with Microsoft Game
Studios to develop construction toys based on its much-anticipated new game, Halo Wars, a realtime,
exciting strategy game based on the legendary Halo® universe. The agreement was
brokered by Twentieth Century Fox Licensing & Merchandising, licensing agent for the Halo
franchise.

Under the global agreement, MEGA Brands will develop the first-ever construction toy sets based on
the key characters and vehicles of Halo Wars under the Mega Bloks umbrella. The video game will be
available at retailers worldwide in early 2009. The Mega Bloks licensed product offerings will make
their retail debut worldwide in the summer of 2009.

“We’re excited to have this exclusive opportunity to partner with Microsoft and 20th Century Fox
Licensing & Merchandising and build on the immense success of the Halo franchise,” said Vic
Bertrand, Chief Innovation Officer of MEGA Brands. “We look forward to bringing the iconic
characters and vehicles of the video game to life through Mega Bloks.”

“We consider MEGA brands to be one of the premiere leaders in the constructible toys and games
category. Their reputation for creativity and innovation is inspiring and we look forward to seeing it
applied to the legendary Halo franchise,” noted Michael Peikoff, Senior-Vice President U.S.
Licensing, Twentieth Century Fox Licensing and Merchandising.

Developed by Ensemble Studios, the creators of the critically-acclaimed Age of Empires series,
Halo Wars was designed specifically for Xbox 360® and brings a genre that has typically
thrived on the PC seamlessly to consoles. From specialized controls to redesigned resource
management and unit command, Halo Wars gives you the fluid strategy experience you've been
waiting for on a console.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games &
puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and
families through innovative, well-designed, affordable and high-quality products that deliver on
our Trusted Brands promise. Visit http://www.megabrands.com for more information. The
MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and Board Dudes
are trademarks of MEGA Brands Inc. or its affiliates.

About Twentieth Century FOX Licensing & Merchandising

A recognized industry leader, Twentieth Century FOX Licensing and Merchandising licenses
and markets properties worldwide on behalf of Twentieth Century FOX Film Corporation,
Twentieth Television and FOX Broadcasting Company, as well as third party lines. The division
is aligned with Twentieth Century FOX Television, one of the top suppliers of primetime
entertainment programming to the broadcast networks.

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Posted 9 February, 2009 - 22:45 by JoshB
 
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