Flat Eric

Where do I begin with this one?

Flat Eric is a little fuzzy creature that was the subject of Levi jeans commercials in the late 90s. We were all new to the internet, and my friend and I caught what would be later known as a “Viral Video” of Flat Eric jamming in a car to this odd techno beat.

We had to have him.

Flat Eric took off, and made a bunch more commercials. He was in a music video, for Mr. Ozio’s “Flat Beat”, the same song used in commercials.

My friend and I were obsessed. One day, out of the blue, I spied a Flat Eric doll in a store! I bought it and gave it to him for his birthday. He loved it.

As far as being a toy – Flat Eric is a stuffed animal, not a puppet like in the shows. He just sits there.

Years later, our friendship fell apart, ruined by petty differences and mental illness. He lived with me for a time, but he had to leave. He left behind in his wake, Flat Eric.

So now he sits in my office as a reminder of things lost. Perhaps someday Flat Eric will be reunited with his owner, and a friendship will live again…