So, Happywell is the awesome manufacturer of the Roadbots, licensed transforming vehicles very similar to Transformers Alternators. They've come a long way since their humble beginnings.
You may also know Happywell from their toys seen at Wal-Mart. The Large Red Galaxy Defender boxes were all over the cheap toy aisle years ago. Wal-Mart wanted to get them even cheaper from Happywell but they just couldn't go any lower, so out they go. And that's the situation now with Happywell. They were at Toy Fair in order to try and find a distributor in the US.
How they got away with selling the Galaxy Defenders I will never understand. Those things were Blatant copies of popular toys. The booth had some I had never seen before, such as a boot of the White Tigerzord and Astro Megazord.
Still, the folks at Happywell were really nice to us once they understood who we were and we worked through the language barrier. Lets hope the show netted them a good distributor in the states.