Are you old enough to remember Child World? The chain of stores was once the second largest chain of toy stores in America, operating from 1975 to 1992. I have very vague memories of going as a child, but it's really just a blur. Most of my memories of Child World come from the commercials and sales flyers we would get in the local newspapers.
A few weeks ago I was at an estate sale, in the basement of an old house in town. I was finding nothing at all in this dingy mess, but out of the corner of my eye, I spied a familiar logo. Sticking out of a pile of papers was an old insert from Christmas of 1985 - for Child World. It had been perfectly preserved somehow, and I took it home with me.
Join me as we look at some of the items for sale. It must have been a pretty crappy week for toys, as there was no Star Wars, no Transformers, no He-Man almost nothing we collect now was present. But what they did show was an interesting sort of time-capsule of what was on the shelves at the time.
Check out the great collage of toys being held up by the mascot, Peter Panda. In the collage you can see Voltron 2, Voltron 3, a Gobots Semi-Truck, Transformers Roller Skates, and even a G.I. Joe Hovercraft.
The only G.I. Joe item in the catalog - the Cobra Hydrofoil, retailed for $17.86 in 1985.
Remember Construx? Fisher-Price's building sets never really attained the popularity of their chief competitors, Lego. I like how that ad states "Some Items May Require Assembly". You know, for building toys.
At $25 bucks each in 1985, the Hugga Bunch tried to cash in on the Cabbage Patch Kids craze, but are now mostly forgotten.
I had forgotten that they actually made some toys for Fraggle Rock. I used to love that show, although I was probably a bit too old to be watching it at the time.
Next time, electronics!
Child World Flyer: 1985 – Part 1