Founded in 1993 as "Chenghai Auldey Industrial Toys Co, ltd.", later Auldey would be a sub-company under "Guangdong Alpha Animation and Culture Co Ltd.". Guangdong Alpha Animation and Culture Co., Ltd. produces, publishes, and authorizes animation feature films in China and internationally. The company also develops, produces, and sells animation and non-animation toys, as well as operates in media advertising. Its products include animation toys, non-animation toys, animation film and television works, and television media, as well as other baby supplies. The company, through its subsidiaries, is also involved in the toys distribution and cartoon program production activities, as well as the manufacture of electronic products. Guangdong Alpha Animation and Culture Co., Ltd. is based in Shantou, China.