Victora (ビクトラー) was a sub-company of the famous toy company Popy. Popy wanted to move into the cheap toy market, but they didn’t want to associate their brand name with crappy toys. Thus the sub company called Victora (or sometimes Victorer) was born.
Victora toys could mostly be found at train station kiosks, and near cash registers at stores. They were an affordable quick fix for kids, and for parents they wouldn’t break the bank. They were nothing compared to their parent company, Popy, but for what they are worth they are pretty cool.
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