The Teen Titans Toy Line Returns to Battle Again
(NEW YORK, NY, February 13, 2006) '“ With a proven track record of transforming popular kids' television series into top-selling products, Bandai America Incorporated showcased its top-rated toy line for Teen Titans today at the 2006 American International Toy Fair in New York City. The expanded lineup for the Spring features dynamic new packaging and products sure to appeal to ardent young fans and faithful adult collectors alike. This expansion comes straight on the heels of yet another strong season for the Warner Bros. Animation television series, which airs on Cartoon Network multiple times each week to tremendous ratings among boys 2-11.
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Based on the popular DC Comics characters, the Teen Titans property made its triumphant debut in 2004. The series was an immediate hit with kids who loved the unique combination of American and Japanese-influenced animation, and achieved consistently solid ratings while establishing a loyal fan base of all ages. Airing on two different networks, including Kids' WB!, the series features comedic storylines and one-of-a-kind heroes and villains created ongoing demand for the toy line from Bandai America.
'œOne of the most unique things about the Teen Titans property is that it has a wide target demographic,' said Matt Golding, director of marketing for Bandai America. 'œBoys love the action that they see on the show, as well as the variety of action figures, while girls are drawn to the strong female characters that have been put into toy form. And adult collectors love the Japanese-inspired animation and humor that has been designed into our collectible toy line.'
As a leader in the boys' action figure aisle, Bandai America has taken its previous success in the category and created a humorous and fun lineup for Teen Titans. The Spring 2006 collection features new sets of 1.5' miniatures, this time with a unique game component. The Comic Game Heroes are not only collectible with a variety of characters in static or exaggerated poses, they now offer a translucent character-shaped figure dice, and the custom comic page also doubles as a game mat. The new 5-6' Deluxe Feature Figures come with lots of accessories, as well as a stand for the characters to demonstrate their action feature. Other products include the Teen Titans Bikes with a 5' figure, including Robin's R-Cycle and Beast Boy's Moped (from that unforgettable episode where he takes a job at a burger stand); Robin's Bo-Staff role-play set, which features action sounds straight from the TV show; and the transforming Deluxe Battling Machine that can also be combined with the regular Battling Machines.
The key driver debuting in Spring 2006 is the first-ever LCD handheld game that doubles as a cool role-play toy in the shape of the Titans' T-Communicator. The Communicator features an additional play pattern as it interacts with specially packed game cards that come in every single toy. There are more than 30 character cards to collect and trade. Bandai America's Teen Titans products range in price from $4.99 to $15.99.
About Bandai America Incorporated
A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., a newly formed joint entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests now encompass five strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), mobile content, and visual and music content (including home entertainment). Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children's toys and entertainment today, including Power Rangers, Teen Titans, Firehouse Tales, Tamagotchi and Magical DoReMi. The company is headquartered in Cypress, California and information is available at www.Bandai.com.
About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC superheroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' Web site is located at www.dccomics.com.
|Posted 14 February, 2006 - 10:31 by JoshB|