Power Rangers SPD Megazords Set to "Power Up" the Boy's Toy Aisle With Awesome Play Value
(Cypress, CA - September 7, 2005) - The 13th season of the dynamic Power Rangers
franchise features a complete line of police-themed action figures, vehicles
and the largest role-play offering to date, with master toy licensee Bandai America
Incorporated unleashing two new deluxe Megazords at retail this month. Joining
this past Spring's Delta Squad and Omega Max Megazord are the Supreme and Delta
Command Megazords. All four transform for battle when the Power Rangers need
help defeating evil space aliens, and allow boys to re-live the awesome action
from their favorite show.
For the past 12 years, Bandai America's Power Rangers toy line has held its
reign as one of the top boys' action brands. Earlier this year, the company
introduced its new lineup to support the police-themed season, Power Rangers
SPD, which follows a fresh team of teenagers hired by the Interplanetary Chief
of Police Doggie Kruger to stop a mysterious wave of crime that has engulfed
the world. Along the way, the Rangers teach kids valuable lessons about teamwork,
loyalty, heroism and the importance of good triumphing over evil.
"Each year the Power Rangers brand introduces dynamic themes that resonate
with kids and help it continue to be one of the most successful boys' properties.
There's virtually no other property in the industry that has had this kind
of relevance and staying power year after year," said Matthew Golding,
director of marketing for Bandai America Inc. "In fact, we've been ranked
one of the top three boys' action figure brands for the past three years."
Fall's new Supreme Megazord, which comes with two unique weapons, is comprised
of five vehicles that can be combined with one another to form the large Megazord
mode. Both the vehicle and Megazord modes have light and sound features. This
Megazord also transforms into a cool role-play toy, with lights that can be
activated along the top, as well as inside of the double barrel, by pressing
the trigger button. Firing sounds are also activated by pressing the trigger
The largest of all Megazords, however, is the awesome Delta Command Megazord
- a unique and detailed three-in-one toy and playset that will only be available
at Toys R Us stores. Featured on the series, it is the home base for the Power
Rangers, is a transport vehicle to take the Rangers into battle and can transform
into a Megazord. It also has hidden compartments where kids can launch the
five vehicles that comprise the Delta Squad Megazord into action.
About Power Rangers
Over the past thirteen years, the Power Rangers have been on Earth, in space,
on the moon, under water, traveling through time, in the jungle and anywhere
evil lurks. They've battled Rita Repulsa, Divatox, Master Org, Dark Spector,
Toxica, Jindrax and many more evil-doers - villains who have been shrunk to
miniatures, tossed in jail, reduced to ooze or banished. Over time, the brand
has maintained its themes of teamwork, honesty, loyalty, courage, family, friends
and above all, the victory of good over evil. With a far greater reach than
any other kids TV franchise, Power Rangers is currently seen in 21 timeslots
each week; mornings and evenings during the JETIX action/adventure block on
ABC Family and Toon Disney, and on the ABC Television Network every Saturday
morning. The brand has established its ubiquity by introducing such words as "Zord", "Megazord" and "Morpher" into
the modern lexicon.
About Bandai America Incorporated
A leader in introducing Japanese trends to the United States, Bandai America
Incorporated is a subsidiary of Bandai Co. Ltd., the third largest toy company
in the world. With 30 subsidiaries in 13 countries worldwide, global interests
include toys and children's entertainment, video game software, multimedia,
music, full-length feature films, vending machines, trading cards and miniature
collectible games, and candies. Bandai America is the master toy licensee of
some of the most popular properties and brands in children's toys and entertainment,
including Power Rangers, Teen Titans, Magical DoReMi and Tamagotchi. The company
is headquartered in Cypress, California and information is available at www.Bandai.com.
|Posted 7 September, 2005 - 21:21 by JoshB|