NICKELODEON’S TEENAGE MUTANT NINJA TURTLES TOYS HIT TOYS“R”US® STORES

NATIONWIDE THIS MONTH

  

 Kids Can Have “Turtle Time” With Action Figures, Playsets and Vehicles

Available at The World’s Greatest Toy Store®

 

WAYNE, NJ (July 18, 2012) –Nickelodeon’s Teenage Mutant Ninja Turtles

toys are making their debut at Toys“R”Us® stores nationwide, and

Toysrus.com this month. The lineup of action figures, vehicles, role

play items and playsets developed by Playmates Toys, will excite and

entice fans new and old. The all-new, CG-animated series which

explores the camaraderie of four teenage brothers training to become

heroes in a half shell, premieres Saturday, Sept. 29, at 11:00 a.m.

(ET/PT) with a one-hour special event.

 

 

 

“Nickelodeon has a hit on its hands with this relaunch of Teenage

Mutant Ninja Turtles, and we fully expect kids to be clamoring to play

with their favorite heroes in a half shell,” said Lisa Harnisch, Vice

President, General Merchandise Manager, Toys“R”Us, U.S. “We worked

closely with Nickelodeon and Playmates Toys to create Teenage Mutant

Ninja Turtles merchandise and be able to offer these items in our

stores so fans can experience the magic of ‘Turtle power’ even before

the show airs.”

 

 

 

Ninja Turtles Leap From Sewer Lair Into Toys“R”Us Stores

 

The new Teenage Mutant Ninja Turtles line is currently displayed

within a dedicated space at each Toys“R”Us store. Designed to look

like the Sewer Lair of the Ninja Turtles, the area features images of

all four Teenage Mutant Ninja Turtles above a grey brick wall that

opens into an image of a sewer pipe. Lined with piping to evoke a

realistic sewer feel, the area will be expanded once again as more of

these products begin to arrive in Toys“R”Us stores in August.

 

“We’re excited that Toys“R”Us is rushing Teenage Mutant Ninja Turtles

toys to their shelves, proving the strength of ‘Turtle Power’,” said

Manuel Torres, Senior Vice President, Global Toys, Nickelodeon

Consumer Products. Creating the atmosphere of the Ninja Turtle’s sewer

lair in their stores makes it look like the Turtles are leaping out of

our TV series and into kids’ hands.”

 

“Working with Toys“R”Us to offer this updated version of the Teenage

Mutant Ninja Turtles in their stores is absolutely the best way to

reintroduce kids to these iconic characters,” Karl N. Aaronian, Sr.

Vice President, Boys Marketing, Playmates Toys. “This innovative toy

line gives everyone the opportunity to recreate that unique ‘Ninja

Turtles’ experience and fans will love the incredible Toys“R”Us

exclusive products based on the show.”

 

Digital Amphibians – Ninja Turtles Take the Fight Online and Get Social

 

Those interested in purchasing the Teenage Mutant Ninja Turtles toys

online can visit Toysrus.com/NinjaTurtles to browse the spectacular

assortment. Beginning in August, the dedicated page will become a hub

of ninja excitement with downloadable content for Turtle fans,

including wallpapers and coloring sheets. Additionally, kids can

preview videos of Nickelodeon’s Teenage Mutant Ninja Turtles TV show.

 

Fans of the Toys“R”Us Facebook will also get “Turtle Time” when they

visit Facebook.com/Toysrus with trivia, product information and more

about the Teenage Mutant Ninja Turtles posted on the company’s wall.

 

Nickelodeon™ Teenage Mutant Ninja Turtles action figures

 

Leonardo, Donatello, Raphael and Michelangelo are ready for

ninja-action in new figures that flip out of their new animated

series. The four brothers, each wearing his signature bandana, are

ready for battle and come with their core ninja weapons and an added

weapons rack for hours of ninja playing excitement. Individually

sculpted, the Turtles range in height from 4.25 to 4.75-inches,

reflecting their new look and heights.

 

 

 

 

Toys“R”Us Exclusive Nickelodeon™ Teenage Mutant Ninja Turtles

10.5-inch action figures

 

Fans can find 10.5-inch oversized versions of Leonardo, Donatello,

Raphael and Michelangelo based on their new design from the upcoming

Nickelodeon animated series with these special edition action figures.

Packaged with their signature weapons and additional accessories, each

Turtle is individually sculpted with multiple points of articulation.

Plus, the back shell on each Turtle opens to offer weapon and

accessory storage.

 

 

 

Nickelodeon™ Teenage Mutant Ninja Turtles Deluxe Power Sounds FX action figures

 

Each of these 5.5-inch action figures spring to life, delivering

realistic battle phrases with awesome sound effects. Kids can grip the

arms and legs of their favorite Turtle to hear signature phrases such

as, “I’m invincible” and “Hiiiiiiii-yaa!”

 

 

Nickelodeon™ Teenage Mutant Ninja Turtles Vehicles

 

This assortment of vehicles really helps the Turtles get moving. The

Sewer Spinnin’ Skateboard looks just like the one featured in the TV

show and includes “Ninja Battle Boost” technology that allows it to

perform over 10 different skateboard tricks. The Rippin’ Rider comes

complete with classic Turtle details and textures, including chopper

front forks, quadruple rear exhaust and a T-shaped headlight. The

Ninja Stealth Bike, with a Raphael action figure, features a textured

Turtle shell that reveals its rider with the flip of a button. The

Foot Soldiers can try to escape with the Dragon Chopper, which lets

riders do a 360 degree flip over the handle bars to lands on their

feet, ready for battle. The Dragon Chopper also comes with an

exclusive Foot Soldier action figure.

 

 

 

Toys“R”Us Exclusive Nickelodeon™ Teenage Mutant Ninja Turtles Secret

Sewer Lair Playset

 

Kids can bring the Turtles back to their base with this oversized,

42-inch high, playest that recreates the Sewer Lair home and the

building above, available exclusively at Toys“R”Us stores nationwide

and online at Toysrus.com/NinjaTurtles. Packed with 20 different ninja

features, the Turtles can keep track of the city with a telescoping

periscope, practice battle skills on a Shredder dummy, douse intruders

with ooze (not included) and attach lines to objects to rappel into

battle and more! Additionally, an elevator can transition the Turtles

between floors while Donatello can visit his computer lab to master

his latest invention. (Available in August)

 

Toys“R”Us stores nationwide and Toysrus.com/NinjaTurtles will continue 

to receive Teenage Mutant Ninja Turtles items throughout the year.

 

Nickelodeon’s Teenage Mutant Ninja Turtles begins as the turtles

emerge from their hidden lair in the sewers for the very first time,

ready to confront the wondrous and hostile world of New York City and

face enemies more dangerous and pizza more delicious than anything

they could have imagined. Funnier and with more Ninjutsu than ever

before, the show will explore the companionship of four teenage

brothers learning to rely on themselves and one another as they

unravel the mystery of their existence and grow to become the heroes

in a half-shell that they are destined to be. The premiere episode was

executive produced by Ciro Nieli, Joshua Sternin & Jeff Ventimilia and

Peter Hastings.

 

The 26-episode, half-hour action-comedy series breathes new life into

the wildly popular band of reptile brothers played by Jason Biggs

(American Pie) as “Leonardo,” Sean Astin (Lord of the Rings) as

“Raphael,” Greg Cipes (Teen Titans) as “Michelangelo” and Rob Paulsen

(Planet Sheen) as “Donatello” (Paulsen also voiced the original

“Raphael” from 1987-1996 in the very first TMNT series).