Toys“R”Us® Creates Colossal Collector Event with Entertainment Earth in Booth #2343 at Comic-Con International in San Diego

A Trinity of Official Show Exclusives, Phenomenal First-to-Buy Opportunity and Special Autograph Sessions by Todd McFarlane, Rob Drydek, Seth Green and Matt Senreich.

Last year, Toys“R”Us® created a titanic team-up with Entertainment
Earth to help action figure and comic book fans celebrate Comic-Con
International in San Diego. So, how does The World’s Greatest Toy
Store® top its fantastic first appearance? In honor of its second
storied San Diego visit, from Wednesday, July 21 through Sunday, July
25, Toys“R”Us will offer a supersized experience complete with
official San Diego Comic-Con merchandise, including toys based on
characters from HALO, Ghostbusters® and Robot Chicken®. Continuing
last year’s partnership with Entertainment Earth, every Toys“R”Us
Comic-Con exclusive will be available at Entertainment Earth Booth
#2343.

Beyond Comic-Con exclusive items, Toys“R”Us will also offer visitors
the chance to be among the first to purchase the TRANSFORMERS
Masterpiece GRIMLOCK, which will be available in Toys“R”Us stores
nationwide beginning in August.

To help highlight these exciting exclusives from Toys“R”Us,
Entertainment Earth will host a spectacular series of special
signings, including:

On Friday July 23 from 11 am to 12 noon, creators of Adult Swim’s Emmy
Award-winning Robot Chicken, Seth Green and Matt Senrich will be on
hand to autograph the new Robot Chicken action figure collection from
JAZWARES™.*

Also on Friday, July 23 from 5 to 6:30 pm, McFarlane Toys visionary,
Todd McFarlane will be available to autograph the Toys“R”Us Exclusive
San Diego Comic-Con HALO “Noble Seven” action figure.*
As an added bonus, professional skateboarder, TV star and filmmaker
Rob Dyrdek will visit the booth on Saturday, July 24 from 11 am to 12
noon to autograph Wild Grinderz® action figures from Mattel®.*

Fans who are not able to attend the show can still purchase the
exclusive Toys“R”Us San Diego Comic-Con merchandise online at
Toysrus.com/Collectibles starting Wednesday, July 21. However, there
is a limited number of each item, so fans should visit Entertainment
Earth at booth #2343 or Toysrus.com/Collectibles early to purchase the
below action figures, such as:

Toys“R”Us Exclusive San Diego Comic-Con HALO: Reach “Noble Seven”
action figure from McFarlane Toys

Based on the iconic class of Spartan-III super soldiers featured in
the upcoming game, HALO: Reach, “Noble Seven” is outfitted for battle,
complete with a custom armor load out, a studio-inspired paint job,
and livery. Designed by a team of artists from inside video game
designer Bungie Studio’s top secret lair, “Noble Seven” is the only
Limited Edition Spartan action figure created exclusively for
Comic-Con International 2010.

Toys“R”Us Exclusive San Diego Comic-Con Ghostbusters “We’re Ready to
Believe You” Minimates Box set from Diamond Select Toys

“Are you troubled by strange noises in the middle of the night? Do you
experience feelings of dread in your basement or attic? Have you or
any of your family seen a spook, specter, or ghost?” These lines,
from the TV commercial featured within the classic film introduced
Dana Barrett to the Ghostbusters moments before she discovered her
refrigerator was haunted. Now, fans can recreate the scene, Minimates
style, with this set featuring Ray Stantz, Egon Spengler, and Peter
Venkman in their lab coats as well as Dana Barrett.

Toys“R”Us Exclusive San Diego Comic-Con Robot Chicken Nerd from JAZWARES™

Now, fans can recreate their favorite Robot Chicken parodies, such as
the Nerd’s visit to a Sci-Fi convention with this 5-inch action
figure. Complete with a Hop Hat, Sandwich, Magical Unicorn Mayonnaise
Jar, Adult Swim swag bag and a 2010 San Diego Comic-Con t-shirt, the
iconic Robot Chicken Nerd character is ready to geek out with fans.

TRANSFORMERS Masterpiece GRIMLOCK from Hasbro®

Now, kids, collectors and TRANSFORMERS fans can take home GRIMLOCK –
the leader of the DINOBOTS – in this recreation of the classic G1
action figure. With the ability to change from a robot to T-Rex
dinosaur, this fan favorite character comes with a glowing sword,
DINOBOT crown of leadership, and a light-up blaster. And, when
GRIMLOCK has transformed into dinosaur mode, his eyes glow with savage
fury. This Toys“R”Us exclusive action figure will be available at
Comic-Con International in San Diego before rolling out to Toys“R”Us
stores nationwide.

All Toys“R”Us San Diego Comic-Con exclusives are limited editions and
are available on a first-come, first served basis.

*No purchase necessary. Please see the official Comic-Con
International guidelines for additional information about appearances
and signings.