I originally walked right by these guys, them being not action figures and all. But then I saw them move... They are toys, in essence, but so much more. Geemo are hand candy, they are building toys, they are decorations.. it is hard to explain. Each piece is made out of jiggly rubber... it almost feels organic. Each has three ends with magnetic connection points that you can chain together with others to make an almost cellular structure. They are mesmerizing. And hey, they are made in Japan. They are designed and sold here, but yes, they are made in the motherland. You have to see them in action. I want a bunch of these.