Amidst a sea of people pushing their plastic playthings, it was refreshing to see a group that was looking to promote a character rather than a toy. This group was looking for companies that would like to create merchandise with the likeness of Doraemon, the iconic mechanical cat from Japan. Although Doraemon has a huge presence in Japan and Asia, his reach has eluded much of the United States. The lovely people at the Doraemon booth were surprised that we knew about Doraemon and were glad to talk to us about their dream to bring Doraemon to the States. We hope that they are successful in their endeavor, since it would be cool to get this cool Doraemon merchandise here in U.S.A. For now, let’t look at the cool Doraemon products that are available in Japan. So much cute! Who wouldn't want to rock out with Doraemon?! Nothing says gansta like a Doraemon cap.