What can one really say about Hasbro?

Umm...they're really huge.

Yes. Huge.

But once you see their presence at Comicon "huge" becomes "overwhelming". Though there was surprisingly little Star Wars merchandise directly from Hasbro, just shooting all the stuff they had on hand was a wild experience. They actually changed a some of the stuff they were showing from one day to the next. It was tough to keep up!

The first thing that caught my eye (immediately after the irrationally-large Optimus Prime) was their Heroscape display. Now, I've seen this many times in toy stores before, but never really looked into it. Maybe it was the "too kiddie" nature of it or something like that. But something in my brain always said, "boy, that sure looks fun!". Maybe someday...

Wow. This table was BIG.

Next up was Transformers. Surprisingly, though TFs took up so much of Hasbro's real estate, there was really nothing new here. If you're even just a casual TF fan, you already know what's coming down the pipe. I took some shots anyway:

Ultimate Bumblebee...which even Con security were drooling over!

Very cool G1 Thundercracker repaint (and head remold) of movie Starscream (Target-exclusive, I believe)

More cool G1 repaints of movie TFs

In the Marvel Universe, Hasbro was showing a LOT from their continuation of Toy Biz's Marvel Legends Icons line. Again, it's mostly figures you already know about if you're keeping track of their releases, but hey, it's nice to see pics, right? ;)

Target-exclusive "spacey" Silver Surfer Marvel Legends Icon

Of course, there were standard Marvel Legends figs...

...As well as Minimates...

...And art-toy-wanna-be novelty items.

Again, actual Star Wars product was limited. There was a panel, however, hosted by Hasbro devoted to all the exciting things they have planned for this coming year. Announced were the 3rd wave of the Fans Choice figures, including Kit Droids, Imperial Officers, Episode II Clone Officers, and a Biker Scout. Also mentioned were several battle packs, evolution packs, and figure 2-packs including, among many others, Boba Fett covered in Sarlacc digestive fluid! Yummy!

Vehicles included General Grievous' ship, Obi Wan's and Anakin Skywalker's starfighters, and the AT-AP. For the Titanium line, they mentioned Kit Fisto's ship and the AT-RT. Lastly, though I didn't see them at the show, Hasbro did offer Ralph McQuarrie concept Yoda and Obi Wan figures as exclusives.