I keep wanting to call Hero Factory, Bionicle... Anyway. More sharply designed and build-able action figures are coming from Lego with 2 themes in the mix this year. The first set is called "Ordeal of Fire Heroes" and the second set is "Savage Planet Heroes." I really don't know what that means but the designs looked great. Of all the Hero factory offerings I liked this Witch Doctor best. Great designs in this line. I did notice there wasn't much in the way of larger vehicles this year as I had seen in previous Bionicle lines. the average price for the standard figures is 7.99. The most expensive piece was 24.99. Lego is definitely keeping a low price point on these this year.