Armed Force

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The Wheeled Warriors

  The Wheeled Warriors is a case study in questionable toy marketing. Mattel designed a solid line of vehicle-based toys and dubbed them the Wheeled Warriors. Presumably the designers had some outline of a narrative, but the toys were initially released with a generic “good guys versus bad guys” story, evidenced by the first commercials:

Mattel then decided to give the humble Wheeled Warriors the full media treatment (complete with cartoon, coloring books, board games, pencil cases, etc), reverse-engineering an elaborate mythology to explain the toys. Thus was born “Jayce and the Wheeled Warriors”. Even with character-based designs, the toy-first, story-second method rarely produces successful results. The idea of kitted-out trucks fighting each other is pretty thin gruel for a story, and the cartoon was a thoroughly mediocre product. The whole endeavor promptly flopped, and today is barely remembered, even by die-hard eighties nostalgia-junkies. The toys, however, were great fun. Using a Micronaut-like system of interchangeable parts, the Wheeled Warriors provided impressive play value.

Armed Force

The Jayce & the Wheeled Warriors story, such as it was, concerned the efforts of Jayce and his band of heroes to thwart the galaxy-dominating ambitions of the Monster Minds, a plant-based gang of baddies led by Saw Boss. Armed Force was the vehicle piloted by Jayce himself.

Armed Force

Armed Force

Armed Force

Armed Force, like all of the toys, came as a kit of easily assembled parts.

Armed Force

Each set consisted of a body with operable cockpit, a chassis, wheels, and assorted weapons, including a unique signature weapon for each vehicle. Armed Force’s signature weapon was an articulated claw. The good guys all came with a small driver (1.5″), minimally articulated.

Armed Force

What’s this? STACK ATTACK!

Armed Force

Armed Force