C.U.T.I.E.

After their success with M.U.S.C.L.E. mini-figures, Mattel decided to try the same idea for girls. Originally, the M.U.S.C.L.E. figures were imported Kinnikuman figures by Bandai, but there was no equivalent girl-line in Japan.

Mattel then commissioned a new line from the same people who designed the original figures in Japan.

With the designs done, Mattel had to come up with a name. Of course, another acronym was needed.

C.U.T.I.E. – Coolest Ultra Tiny Individuals on Earth

The multi-colored american kinkeshi are broken down into various sub-factions:

• “Lovey Doveys”
• “Rockity Rollers”
• “Lovey Doveys”
• “Bitsy Babies”
• “Gym Dollies”

Sets were sold in 4 and 10 packs, with 50 different figures in all.

The following is a random assortment of C.U.T.I.E. figures. I doubt I will ever get more, and no sense in reviewing each figure individually.

Unfortunately, they were not a hit and they quickly disappeared from the shelves. In an era of Rainbow Brite and Jem and the Holograms, these weren’t flashy or interesting enough.

I wonder if these ever saw release in Japan?